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Building a competitive brand in the reducer industry can go out of the low-end market

2022-10-24

The reducer industry belongs to the basic industry of national economic development. From household appliances to automobiles and airplanes, from production tools to construction machinery, almost all mechanical transmission systems need to use the reducer. The wide range of demand has driven the development of the reducer market, and also enriched the manufacturing varieties of the reducer. As an important part of mechanical transmission, reducer plays an irreplaceable role in China's industrial development.

The common reducer is gear reducer. According to the current situation, the effect of gear reducer in China is not very significant from the beginning of its development in China to today, and the mode of production and manufacturing has not changed. Compared with this mode, many foreign gear reducer enterprises have gained a unique market share by relying on their advantages in technology, management, capital, etc., and gradually entered the Chinese reducer market. Facing the powerful occupation of foreign products in the reducer market in China, China's reducer industry is facing a serious market crisis, which also greatly stimulates the domestic reducer enterprises to form a competitive model when they come, gradually increase investment in technology and management, and strive to form a counterweight to foreign products and protect the domestic reducer market.

Although the passive confrontation of the reducer can temporarily maintain the market share, it is not a long-term solution. What we need is to change from passive to active, not only to maintain the original share, but also to actively develop new markets and expand trade channels. If you want to open up a wider market, you must first ensure your own development. For enterprises, the first thing to do is to develop production. They have certain advantages in both technology and management, and step up independent research and development. At the same time, it is necessary to create your own brand in the process of continuous growth and learn to use the brand effect, because we know that an influential brand is an effective weapon of products and an important symbol of having the right to speak. Creating a brand that can compete with each other is the focus of the development of our reducer enterprises, which also opens a new channel for the development of the initiative. In this form, going out of the low-end market is just around the corner.